To encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
1
The development of acquaintance as an opportunity for service.
2
High ethical standards in business and professions; the recognition of the worthiness of all useful occupations as an opportunity to serve society.
3
The application of the ideal of service by every Rotarian to his personal, business and community life.
4
The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service.
